Listen to these actual phone calls, recorded to allow our clients to hear firsthand how their phone calls were handled before OptiCall.
Recorded
Practice Call |
What to listen for: |
How OptiCall Counselors would have handled it: |
Call 1  |
- Unable to provide basic LASIK information
- Tells caller to call back later because staff are busy in surgery
- Makes no attempt to capture follow-up information
|
- Has unlimited time to explain first steps in vision correction, surgeon experience and technology options, price, and payment options
- Multiple counselors means that callers always reach someone competent
- Captures follow-up information as a priority
|
Call 2  |
- Tone of voice is neither helpful, nor friendly
- Caller is leading the call, with minimal response or interviewing by the practice counselor
- Poor description of technology and procedure
|
- Trained to be patient, sound friendly and be helpful
- Interviews caller by asking key questions, building trust and gaining prospect information
- As a last resort, offers to mail information to prospect to encourage future communication
|
Call 3  |
- Refers strong candidate to web site for self-research
- Sounds bothered and distracted
- Does not engage caller in a dialogue, allowing them to ask questions and absorb information
- No invitation to visit office or schedule appt.
|
- Always provides basic information and is trained to answer most any question
- Has only one responsibility and is totally focused on caller's needs
- Builds trust by asking key questions and educating prospect
|
Call 4  |
- Pleasant greeting, but immediately transfers call
- Transfers to voice mail and no one available to speak with caller
|
- Multiple counselors means that callers always reach someone competent and well-trained
|
Call 5  |
- Pleasant greeting, but no offer to answer questions or engage in dialogue
- Offers to mail information
- Admits to caller that she is unaccustomed to receiving calls and has limited information
|
- Establish rapport and trust with the caller by asking specific questions and providing qualified answers to address concerns
- Mails information if unsuccessful in telephone conversation
|
Call 6  |
- Places caller on hold, then refers them to a "tech" for LASIK questions
- Tech provides poor description of procedure and benefits
- No interviewing questions to gain information about caller
|
- Having multiple counselors dedicated to each practice ensures that caller reaches a trained, focused counselor.
- Builds trust and captures follow-up information by interviewing caller
|
Call 7  |
- Unable to answer questions about the procedure and seems
"lost"
- No invitation to visit office or schedule appt.
- No interviewing questions to gain information about caller
|
- Always invites the caller to visit the office for personal consultation and education
- Builds trust through asking key questions and interviewing the prospect
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