Coming in 2007

√ Minimize cost
√ Maximize conversion

An innovative approach to securing prospective patients

What is FirstContact Consumer Direct?

Consumer Direct is a six-month custom direct mail campaign utilizing statistical cluster analysis to target 1,000 nearby households identified as likely to read direct mail.

How does a FirstContact Consumer Direct campaign work?

FirstContact Consumer Direct creates and a distinctive and practice-personalized campaign designed to prompt response by phone (toll-free), mail (business reply card), or via the web. FirstContact Consumer Direct counselors trained to represent and promote your particular practice convert consumers into consultations that are entered into an internet-based scheduling system.

What about media other than direct mail?

FirstContact Consumer Direct can support the direct mail campaign with newspaper ads and radio spots aligned with the monthly messaging. Media buying services are likewise available upon request.

What level of response can I expect from a FirstContact Consumer Direct campaign?

When radio and newspaper media supporting the monthly messaging, practices have received responses ranging from 3% to more than 6%. Our trained counselors often convert more than 50% of inquiries into consultations. An 80% consultations-to-procedure conversion rate is not unusual.

How much does a FirstContact Consumer Direct campaign cost my practice?

Details coming in 2007